The pretext of an elevator pitch is this: if you find yourself in an elevator with an agent or publisher and you have thirty seconds to describe your book, what would you say to get them hooked.

The purpose of creating an elevator pitch is to help you find the core of your book. It helps you to establish a solid foundation for you to build your book upon.

The aim of this exercise is to help you to uncover your elevator pitch and then refine it.